On Thursday, I attended the GAUGE presents 2010 AIGA LA Fellow, John Coy event with my classmates from ART 220. This event’s attendance was mandatory per our Professor Jimmy Moss. There was a little confusion at first amongst my classmates at what time the event actually started. On all the posters inside the Fine Art Building, it read the start time as 7:00PM but on the Facebook GAUGE page, it said 7:30PM. But due to technical difficulties, the presentation didn’t start until 8:00PM.
Due to the technical difficulties, John Coy started off hearing what kind of questions his audience asked. He then proceeded to talk about design. He mentions that a designer needs to develop their own uniqueness and to know one’s own unique program. John also mentions that each one of us is unique and if we can tune into our own uniqueness, then that alone will open up new paths for us. If you have your own unique style, stick with it and get your work out there. Once you get your work out, others will see it and people will gravitate to you. They’ll like what they see and come to you for a project. Also, if you have a great relationship with your client, your client will recommend your work to others. Be sure to care about your work and what you do, and show it. It will come back around in a good way.
When the slide-show started working correctly, John Coy was able to present to us some of his highly acclaimed work. He has had a lot of great career opportunities, like working with University of California, Los Angeles (UCLA), The Getty Center in Los Angeles, and the Museum of Contemporary Art, Los Angeles (MOCA). He’s also done a lot of work for the high end mall, South Coast Plaza in Costa Mesa, CA.
After the slide-show was completed, John started another question and answer session. Being a designer means using a computer as a tool. John goes to say that the computer is a wonderful tool but it can drive you crazy and separate you from the Earth. So it’s good to once in a while meditate because it will get yourself into a positive place. It’s also good to reconnect with the Earth by getting some sun or get your feet into the sand.
I learned some valuable information from John Coy. I learned that we can’t lose our sense of self. We need to show our skills and who we are as a designer. We need to incorporate our unique skills into our work and add our own personal work to our portfolio. Also, when working on a project try not to do something that you don’t want to do because John was asked the question, “Have you worked on a project that you didn’t want to do?” And his answer was, “Yes. But it doesn’t lead you to great things.” With John saying that, it really meant something to me. In pursuing your career, you want to be in a profession that you love and have a passion for. You don’t want to have a job or pursue a career that you’re going to hate doing every day. So in working on projects that you’ll enjoy, it can lead you to bigger and better things as people start to take notice of your work and uniqueness. Also, you need to love everything that you create and do. You should never dislike anything you do. Lastly, it’s important to know the right questions to ask the client. With good input and collaboration between the designer and the client, it can turn into a great experience and can potentially become an ongoing relationship with the client on future projects.
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