The Design Process – Stage 5: Definition/Modeling

In this chapter, Aspelund talks about the levels of a design’s needs that go with the creation of the model. These levels are functionality, reliability, usability, proficiency, and creativity. When a design is created, it needs to have these five levels in order for the design to be successful. After already making concept maps and sketches of the design, it is time to create a model that can physically be touched. This not only helps the client to visually see what the design’s potential has, it also gives the designer the chance to think of what materials could be used for the final product. It’s always a good idea to try and use environmentally safe materials. In addition, in the modeling process, when problems arise, the designer can come up with possible solutions along the way. When building a model, there are certain things to a designer must watch out for. A model is not the real thing but the model should convey functionality in order for their audience to understand it. Aspelund goes to say, “A model is a model, regardless of how much is said. It requires a mental journey on behalf of the audience, and you, the designer, must help your audience make that trip” (Aspelund 130). Time management is also a big factor when creating a model. A designer must make sure to manage time wisely so that there is enough time to build the model and prepare for the presentation of the model.

I found this chapter to be very important in the design process. Modeling is an important step because it gives your audience the chance to really understand what the outcome of the project will be. If you are unable to clearly express your concept to your clients, they are not going to be happy and may even go elsewhere for business. In reading the perspective section on Ian Cunningham, he mentions that he learned that his previous career as a consultant, it demanded that he sketch more. He even goes to say, “ I think you still have to draw a lot as a designer to get good at thinking through problems, to think about three-dimensional solutions in a two-dimensional [medium]” (Aspelund 136). He also goes to say that designers need to have clear communication. These are also the two things that that professor Jimmy Moss always stresses on. If we are passionate about design, we need to constantly exercise our creative skills and be able to clearly and effectively communicate them.

Aspelund, Karl. The Design Process. Second Edition. New York: Fairchild Books, 2010. 130, 136. Print.